A more creative, personable approach with some important messages ‘behind the numbers’
Bishops Stortford based employee benefits consultancy and independent financial adviser, Chesterford, has introduced a new look to symbolise its determination to encourage more small to medium sized business to put employee benefits nearer the top of their agendas.
Chesterford’s new website, ‘Behind the numbers’, uses some key figures to demonstrate how small to medium sized businesses can use cleverly thought out employee benefits schemes more to their advantage, particularly in these challenging financial times. chesterfordgroup.com
For businesses without employee benefits schemes in place, one of the most important numbers is 2012, the deadline set by the 2008 Pensions Act by when all employers have to contribute towards their employees retirement.
Chesterford Managing Director, Patrick Gray voices concern that “many companies are as yet unaware of this new legislation and it could be a very steep hill for many to climb if they leave planning for the event until the last minute”.
Aside from the important financial messages, Chesterford’s new branding also shows its desire to reinvigorate what can be quite a dry subject. It projects itself as a new kind of employee benefits provider offering small to medium sized businesses a more personable and creative approach to something that can give financial departments quite a headache.
Background
Chesterford is the trading name of The Chesterford Wealth Management Group set up by its current Managing Director, Patrick Gray , in 2002. Chesterford is based in Farnham near Bishops Stortford. It currently has 35 clients using its employee benefits services. Chesterford has six staff, three full time employees and three consultants providing independent financial advice with an additional external human resources expertise.